Anulet J. Jones,
Product Validation Consultant and Founder of InsightRebel
The Rebel Behind the Rebellion
The InsightRebel Work Approach
Start With the Decision
We begin with the decision you’re trying to make—not a vague brief—so everything stays focused and relevant.
Work in Tight Cycles
Short, focused sessions with clear progress each step.
Pressure-Test in Real Time
We challenge assumptions as we go—so you’re not waiting for a final report to find out what doesn’t hold up.
InsightRebel offers market research and strategic consulting for small and mid-sized businesses and independent inventors.
No Travel. No Delays. Just Progress
All engagements are virtual, allowing you to move faster and stay focused—no matter where you’re based in the U.S.
As a product validation consultant with over 20 years of direct-to-consumer marketing research experience across retail, consumer goods and healthcare, I've helped launch over 30 products working inside companies like Wendy's, Humana and Valvoline and teamed up with these big brands to do this right.
Now I bring my research playbook to smaller teams, mid-sized organizations and independent inventors.
InsightRebel exists because great ideas shouldn't fail - no matter how big or small you are.
That's InsightRebel thinking.